When Artistic Director Stephen Sachs shared his thoughts on the Fountain Theatre blog last Friday, he never dreamed his post would go viral. It did, big time. His observations on the free performance of Broadway’s “To Kill A Mockingbird” at Madison Square Garden for 18,000 high school students drew 65,975 views to the Fountain blog and was shared by more than 39,000 people on Facebook, sweeping the globe in 111 countries.
Central to the Fountain is the impact the post had on one person: Sachs himself.
“I am blown away by the post’s popularity,” he says.
For Sachs, reading the avalanche of online comments the post triggered as it was shared around the world was overwhelming and eye-opening. “For me, the post became more than a feel-good story about young people experiencing live theatre. For me, it is a call to action.”
What action is the Fountain taking?
Starting this weekend with the current production of Human Interest Story, the Fountain Theatre launches a new program called Free Student Fridays. Any high school or college student may see a play at the Fountain on Friday for free. To reserve online, students use the promo code FreeStudent. A valid school ID card must be shown at the box office window on the night of the performance. Seats are subject to availability.
“This program is a modest start, but it’s a start,” admits Sachs. “We may not have 18,000 seats like Madison Square Garden, but if we can inspire the young minds and open the young hearts of 80 students on Fountain Avenue every Friday night, we’ll have humbly done our part to help make the world a better place.”
Who knows? A free performance for 20,000 students at L.A.’s Staples Center may one day be on the horizon. Until then? There’s a seat for any student at the Fountain.