Tag Archives: Randy Cohen

10 reasons to support the arts in 2018

Shelleys cropped

Katie McConaughy and Susan Wilder in ‘Freddy’, 2017. 

by Randy Cohen

The arts are fundamental to our humanity. They ennoble and inspire us—fostering creativity, goodness, and beauty. The arts bring us joy, help us express our values, and build bridges between cultures. The arts also are a fundamental component of healthy communities, strengthening them socially, educationally, and economically—benefits that persist even in difficult social and economic times.

  1. Arts improve individual well-being. 63 percent of the population believe the arts “lift me up beyond everyday experiences,” 64 percent feel the arts give them “pure pleasure to experience and participate in,” and 73 percent say the arts are a “positive experience in a troubled world.”
  2. Arts unify communities. 67 percent of Americans believe “the arts unify our communities regardless of age, race, and ethnicity” and 62 percent agree that the arts “help me understand other cultures better”—a perspective observed across all demographic and economic categories.
  3. Arts improve academic performance. Students engaged in arts learning have higher GPAs and standardized test scores, and lower drop-out rates. The Department of Education reports that access to arts education for students of color is significantly lower than for their white peers, and has declined for three decades. Yet, research shows that low socio-economic-status students have even greater increases in academic performance, college-going rates, college grades, and holding jobs with a future. 88 percent of Americans believe that arts are part of a well-rounded K-12 education.
  4. Arts strengthen the economy. The arts and culture sector is a $730 billion industry, which represents 4.2 percent of the nation’s GDP—a larger share of the economy than transportation, tourism, and agriculture (U.S. Bureau of Economic Analysis). The nonprofit arts industry alone generates $135 billion in economic activity annually (spending by organizations and their audiences), which supports 4.1 million jobs and generates $22.3 billion in government revenue.
  5. Arts are good for local businesses. Attendees at nonprofit arts events spend $24.60 per person, per event, beyond the cost of admission on items such as meals, parking, and babysitters—valuable revenue for local commerce and the community. Attendees who live outside the county in which the arts event takes place spend twice as much as their local counterparts ($39.96 vs. $17.42).
  6. Arts drive tourism. Arts travelers are ideal tourists, staying longer and spending more to seek out authentic cultural experiences. Arts destinations grow the economy by attracting foreign visitor spending. The U.S. Department of Commerce reports that, between 2003-2015, the percentage of international travelers including “art gallery and museum visits” on their trip grew from 17 to 29 percent, and the share attending “concerts, plays, and musicals” increased from 13 to 16 percent.
  7. Arts are an export industry. The arts and culture industries had a $30 billion international trade surplus in 2014, according to the Bureau of Economic Analysis. U.S. exports of arts goods (e.g., movies, paintings, jewelry) exceeded $60 billion.
  8. Arts spark creativity and innovation. Creativity is among the top 5 applied skills sought by business leaders—with 72 percent saying creativity is of high importance when hiring. The Conference Board’s Ready to Innovate report concludes, “The arts—music, creative writing, drawing, dance—provide skills sought by employers of the 3rd millennium.” Research on creativity shows that Nobel laureates in the sciences are 17 times more likely to be actively engaged in the arts than other scientists.
  9. Arts improve healthcare. Nearly one-half of the nation’s healthcare institutions provide arts programming for patients, families, and even staff. 78 percent deliver these programs because of their healing benefits to patients—shorter hospital stays, better pain management, and less medication.
  10. Arts and healing in the military. The arts are part of the military continuum—promoting readiness during pre-deployment as well as aiding in the successful reintegration and adjustment of Veterans and military families into community life. Service members and Veterans rank art therapies in the top 4 (out of 40) interventions and treatments.

Happy New Year!

Randy Cohen is Vice President of Research and Policy at Americans for the Arts, the nation’s advocacy organization for the arts.

10 Reasons to Support the Arts

Randy Cohen

Almost one year ago, I posted The Top Ten Reasons to Support the Arts in response to a business leader who wanted to make a compelling case for government and corporate contributions to the arts.

Being a busy guy, he didn’t want a lot to read: “Keep it to one page, please.”

With the arts advocacy season once again upon us … (who am I kidding, it’s always upon us!) Here is my updated list for 2012.

10 Reasons to Support the Arts

1. True prosperity. The arts are fundamental to our humanity. They ennoble and inspire us—fostering creativity, goodness, and beauty. They help us express our values, build bridges between cultures, and bring us together regardless of ethnicity, religion, or age. When times are tough, the arts are salve for the ache.

2. Improved academic performance. Students with an education rich in the arts have higher GPAs and standardized test scores, lower drop-out rates, and even better attitudes about community service—benefits reaped by students regardless of socioeconomic status. Students with four years of arts or music in high school average 100 points better on their SAT scores than students with one-half year or less.

3. Arts are an industry. Arts organizations are responsible businesses, employers, and consumers. Nonprofit arts organizations generate $166 billion in economic activity annually, supporting 5.7 million jobs and generating nearly $30 billion in government revenue. Investment in the arts supports jobs, generates tax revenues, and advances our creativity-based economy.

4. Arts are good for local merchants. The typical arts attendee spends $27.79 per person, per event, not including the cost of admission on items such as meals, parking, and babysitters. Non-local arts audiences (who live outside the county) spend nearly twice as much as local arts attendees ($40.19 vs. $19.53)—valuable revenue for local businesses and the community.

5. Arts are the cornerstone of tourism. Arts travelers are ideal tourists—they stay longer and spend more. The U.S. Department of Commerce reports that the percentage of international travelers including museum visits on their trip has grown annually since 2003 (17 to 24 percent), while the share attending concerts and theater performances increased five of the past seven years (13 to 17 percent since 2003).

6. Arts are an export industry. U.S. exports of arts goods (everything from movies to paintings to jewelry) grew to $64 billion in 2010. With U.S. imports at just $23 billion, the arts achieved a $41 billion trade surplus in 2010.

7. Building the 21st century workforce. Reports by The Conference Board show creativity is among the top-five applied skills sought by business leaders—with 72 percent saying creativity is of high importance when hiring. The biggest creativity indicator? A college arts degree. Their Ready to Innovate report concludes, “…the arts—music, creative writing, drawing, dance—provide skills sought by employers of the 3rd millennium.”

8. Healthcare. Nearly one-half of the nation’s healthcare institutions provide arts programming for patients, families, and even staff. 78 percent deliver these programs because of their healing benefits to patients—shorter hospital stays, better pain management, and less medication.

9. Stronger communities. University of Pennsylvania researchers have demonstrated that a high concentration of the arts in a city leads to higher civic engagement, more social cohesion, higher child welfare, and lower poverty rates. A vibrant arts community ensures that young people are not left to be raised solely in a pop culture and tabloid marketplace.

10. Creative Industries. The Creative Industries are arts businesses that range from nonprofit museums, symphonies, and theaters to for-profit film, architecture, and advertising companies. An analysis of Dun & Bradstreet data counts 904,581 businesses in the U.S. involved in the creation or distribution of the arts that employ 3.3 million people—representing 4.25 percent of all businesses and 2.15 percent of all employees, respectively.

11. What is your #11? Share with us in the comments below…

Keep up the great work!

Randy Cohen is vice president of research and policy at Americans for the Arts, the nation’s advocacy organization for the arts.